UNEARTH CAMPAIGNS particle animation
Original client inspiration:
Mockup provided by client:
Original shapes to animate:
Workaround for rendering times? Just need a quick daily/proof for client? Screen recording gets the idea across:
Although a nice export can help sell an idea and this made us believers:
Mocked up made it look even better, but also not feel right:

After animating, same shapes as home row icons seemed more appropriate and more visually appealing:
Especially in motion:
Played with speed to find a balance between too fast and too subtle:
Final version delivered to client (client requested background included):